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旅游企业是旅游产业的微观基础,是旅游活动的组织者。随着旅游业的飞速发展,旅行社行业也随之相应的迅速发展。本文以中小旅行社为研究对象,分析了中小存在的主要问题,并制定了相应的发展对策。《国务院关于加快旅游业发展的意见》中,首次实现对旅游产业的战略性支柱产业定位,这是对旅游产业认识的质的飞跃。目前,我国已成为世界第三大出入境旅游国,并且正在形成全球最大的国内旅游市场。各级政府及社会各界越来越重视旅游业对
Tourism enterprises are the micro-foundation of tourism industry and the organizers of tourism activities. With the rapid development of tourism, the travel agency industry has also been correspondingly rapid development. In this paper, small and medium travel agencies for the study, the main problems of small and medium-sized analysis, and developed a corresponding development strategy. In the “Opinions of the State Council on Accelerating the Development of Tourism Industry”, the positioning of the strategic pillar industries for the tourism industry is realized for the first time. This is a qualitative leap in understanding the tourism industry. At present, our country has become the third largest tourist country of entry and exit in the world and is forming the largest domestic tourism market in the world. Governments at all levels and all sectors of society pay more and more attention to tourism