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对于普通网友来说,微博所扮演的角色,更多的只是一个表达交流的媒介。但对于党政机构和官员而言,微博不仅是一个与民众沟通、信息发布和倾听民声的重要渠道,更是媒体和民众了解官员心态、品性、执政理念的媒介。党政机关和官员微博发表什么内容,以什么态度和语气发表,常常会被媒体和民众进行多方位的解读,尤其是不当的信息发布,极易造成公众对政府及
For ordinary users, the role played by Weibo is more of an intermediary for communication. However, for party and government organizations and officials, weibo is not only an important channel for communicating with the public, releasing information and listening to people’s voices, but also a medium for the media and the general public to understand the mentality, character and governing concept of officials. What content is published by the microblogs of the party and government organs and officials, and what attitude and tone are published are often interpreted by the media and the people in many ways. In particular, the improper release of information can easily cause the public to influence the government and