消费文化的美学审视

• 作 者: 王昌忠
• 机 构: 湖州师范学院文学院,
• 出 处: 学习与实践
• 发表日期: 2012年08期
• 关键词: 消费社会 美学 景观化 审美活动 文本化 性具 审美表现 后现代社会 审美批判 必然性

消费文化是消费社会的必然性产物。消费文化注重于意义消费和符号价值的消费,其意义的核心指向是感受和体验性的审美活动。消费文化的审美表现,可以从商品艺术化、消费时尚化、消费景观化、消费文学文本化等四个维度进行审视。消费文化的审美优先的合理性和正当性具有一定的限度。因此,揭示和批判其由历史、政治、经济等因素决定的局限性,是美学上的逻辑必然和具有现实意义的精神劳作。

Consumer culture is the inevitable result of consumer society. Consumption culture pays attention to consumption of meaning and consumption of symbolic value. The core of its meaning is the aesthetic activity of feeling and experiencing. The aesthetic performance of consumer culture can be examined from the four dimensions of commodity artistry, consumer fashion, consumer landscape, and consumer literature textualization. There is a certain limit to the rationality and legitimacy of the aesthetic priority of consumer culture. Therefore, revealing and criticizing its limitations, which are determined by historical, political and economic factors, is a spiritual logical work of aesthetical logical necessity and practical significance.