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杉杉集团CI的成功是因为它顺应21世纪CI设计新潮,显呈国际CI设计的三大趋向——明显的文化导向;——注重于CI的企业信息增值功能;——CI执行的延续性,以及推展方法的创新。(一)明显的文化导向。近年来国际CI理论认为,未来社会的经济发展越来越注重于文化力的驱动,文化导向愈来愈明确。这种文化导向日渐由原来的注重经济价值、消费导向为中心转移到以心理、伦理、审美等精神性价值为中
The success of CI in Shanshan Group is that it follows the 21st century trend of CI design and shows the three major trends in international CI design - obvious cultural orientation; - emphasis on CI’s value-added enterprise information function; - the continuity of CI implementation , And the promotion of methodological innovations. (A) Obvious cultural orientation. In recent years, international CI theory holds that the economic development of the future society will pay more and more attention to the driving force of cultural forces and the cultural orientation will become clearer and clearer. This cultural orientation is gradually shifting from the focus on economic value and consumer orientation to the spiritual value based on psychology, ethics and aesthetics