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影视文化产业是文化创意产业浪潮中的组成部分,影视文化产业的快速发展促进了国家软实力的提升,具有更大的传播影响力。近几年,中国电影已经从计划经济模式发展为市场经济体制,为国家提供了丰富资源和优惠政策。但由于自身因素以及国际竞争力的不断影响,要发展具有创新性的文化产业,就要在多方面进行分析。
The film and television culture industry is an integral part of the tide of cultural and creative industries. The rapid development of the film and television culture industry has promoted the improvement of the country’s soft power and has a greater influence in dissemination. In recent years, Chinese films have evolved from a planned economy model into a market economy system, providing rich resources and preferential policies for the country. However, due to its own factors and the continuous influence of international competitiveness, it is necessary to analyze in many aspects in order to develop an innovative cultural industry.