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曾经长时间主管研发的他现在分管海外市场和品牌建设,一样有声有色,且屡屡突破这是一个在中国汽车圈和中国国有企业中都算独特的现象:外界对长安汽车股份有限公司党委书记、副总裁朱华荣的知晓、了解是从他的微博开始。从2011年开通微博至今,朱华荣不仅在此宣传长安的产品和品牌,更喜爱为解决车主疑惑、与员工交流、跟媒体沟通。如今,他的微博已经拥有80万粉丝,成为了长安一个特殊的传播通道。某种程度上,朱华荣的微博已然成为长安自我突破的一个侧影,传统观念中国企的守旧、刻板,以及层级固化正在一点点褪去,一场自上而下的蓬勃之气正在蔓延。
He has been in charge of research and development for a long time now in charge of overseas markets and brand building, as impressive, and repeated breakthroughs This is a car in China and China’s state-owned enterprises are considered unique phenomenon: the outside of Changan Automobile Co., Ltd. party secretary, deputy President Zhu Huarong know, understanding is from his microblogging start. Since the opening of Weibo in 2011, Zhu Huarong has not only promoted the products and brands of Changan, but also has the desire to communicate with the media more in order to solve the owner’s doubts, communicate with employees and communicate with the media. Today, his microblogging already has 800,000 fans, became a special channel of communication in Chang’an. To a certain extent, Zhu Huarong’s microblogging has become a profile of Changan’s self-improvement. The conservative, stereotyped and hierarchical solidarity of traditional Chinese enterprises is being faded away a bit, and a thriving, top-down spirit is spreading.