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目前包括手机、户外电子广告牌、楼宇电视等相关的数字广告正在逐渐走向成熟。一对一的营销细分促进了数字广告新模式的蓬勃发展,由于对受众的细分,数字广告大大提高了人们从“看到”到“消费”的转化。对于已经进入品牌竞争的企业而言,在抢占市场份额、提升销售量的背后其实是对消费者需求掌控能力的比拼。传统大众广告媒介的单向传播已经无法实现其对消费者需求信息及时与真实的收集和反馈,
At present, including mobile phones, outdoor electronic billboards, building television and other related digital advertising is gradually maturing. One-to-one marketing segmentation has contributed to the booming new digital advertising landscape, and digital advertising has greatly increased the conversion from “seeing ” to “spending ” due to subdivision into audiences. For enterprises that have entered the brand competition, in order to seize market share, increase sales behind the fact that consumer demand control ability competition. Traditional one-way mass media advertising has been unable to achieve its timely and true consumer demand information collection and feedback,