【摘 要】
:
随着中国汽车产业的发展,中国民族汽车工业的自主品牌开始崭露头角,成为中国汽车市场不可忽视的一股新生力量。广阔的消费市场为中国汽车自主品牌发展提供了机遇,国外优秀汽
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随着中国汽车产业的发展,中国民族汽车工业的自主品牌开始崭露头角,成为中国汽车市场不可忽视的一股新生力量。广阔的消费市场为中国汽车自主品牌发展提供了机遇,国外优秀汽车品牌的发展历程为我们提供了榜样,目前尚处于弱势的中国自主品牌汽车应该如何塑造自己的品牌?
With the development of China’s auto industry, the independent brands of China’s national auto industry have begun to emerge and become an emerging force that can not be ignored in China’s auto market. The vast consumer market has provided opportunities for the development of China’s own brand of automobiles. The development history of excellent foreign automobile brands has provided us with an example. At present, China’s own-brand cars, which are still in a weak position, should create their own brands?
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