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大数据、碎片化,全媒体时代已经到来,随着传统媒体与互联网的不断交锋,竞合成为主流趋势。一方面,以电视、报纸为代表的传统媒体在强化优势的同时积极寻求突围之路,另一方面,新媒体大军在内容建设和品牌树立上不断提升。本期编辑部精选在第二十届中国国际广告节期间举办的“中国传媒论坛”上嘉宾的精彩演讲,围绕传媒未来发展趋势,共同探讨媒体应当如何打造自身的核心价值和竞争力,实现全媒体时代的突围与共赢。
Big data, fragmentation and the all-media era have come. With the constant confrontation between traditional media and the Internet, competition has become the mainstream trend. On the one hand, the traditional media represented by television and newspapers actively seek breakthroughs while strengthening their superiority. On the other hand, the new media force has been continuously upgrading its content construction and brand building. In this edition, the editorial department selected the wonderful speech delivered by guests on the “China Media Forum” held during the 20th China International Advertising Festival to discuss media’s future development trends and discuss how the media should create its own core values and competitiveness , To achieve the breakthrough and win-win situation in the all-media era.