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现在太多的新生事物冲击着广电的业务,机顶盒的生存空间越来越小。通过分析与机顶盒密切相关的设备和产品,即非法地面卫星电视和免费卫星电视、一体机、三网融合,分别提出了各种产品对机顶盒的影响。介绍了机顶盒未来的发展趋势,即融合多功能、开放式平台、降低成本和多元营业模式,提出必须完善更多功能,满足各类人群的收视习惯。对广电行业的前景与趋势进行了预测,这将有利于其制订清晰的发展战略,也将有利于广电找准目标与定位,在竞争中赢得市场竞争力。
Now too many new things impact the radio and television business, set-top boxes smaller and smaller living space. By analyzing the equipment and products closely related to set-top boxes, that is, the illegal terrestrial satellite TV and free satellite TV, one machine and triple play, the influences of various products on the set-top box are respectively proposed. Introduced the development trend of STB in the future, that is, integrating multi-function and open platform, reducing cost and diversified business model, proposed that more functions should be perfected to meet the viewing habits of all kinds of people. Forecasting the prospects and trends of the broadcasting and television industry will be conducive to formulating a clear development strategy and will also help the broadcasting and television station to locate the target and position and win the market competitiveness in the competition.