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如今,无论是国际还是国内的体育品牌都欲通过与国际体育明星的“联姻”,推动自我品牌的国际化。下面就让我们看看NBA是如何利用球星扩张他们的品牌文化的。对于熟悉NBA的球迷来说,在NBA这个大舞台中,不仅仅有球星精彩的表演,紧张刺激的比赛,同时NBA的文化、市场、乃至包装时刻都在引导着球迷。在当中,球星所代言的球鞋也是NBA在比赛之余,球迷议论的话题之一。你可不要小看这简简单单的一双鞋,在它的背后却有很大的商机,如今活跃在NBA中的大明星早已经成为商家追逐的对象。时下,对于年轻人来说,如果身穿一双NBA超级名星所代言的球鞋会感到无比自豪。下面就让我们看看这些NBA超级巨星和他们球鞋的故事。
Today, both international and domestic sports brands want to promote the internationalization of their brands through “marriage” with international sports stars. Let’s take a look at how the NBA has used their star to expand their brand culture. For fans familiar with the NBA, in this big arena in the NBA, not only the star performances, exciting game, at the same time NBA culture, market, and packaging moments are leading the fans. Among them, the star’s endorsement of the sneakers is also the NBA apart from the game, fans talk about one of the topics. You do not underestimate this simple pair of shoes, but behind it there are great business opportunities, and now the big star active in the NBA has long been the target of business chase. Now, for young people, if wearing a pair of NBA superstar endorsement of shoes will feel very proud. Let’s take a look at the stories of these NBA superstars and their shoes.