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传统与现代的关系问题,一直是一个热点话题。传统与现代并非完全矛盾、完全孤立的两个方面,现代应该是在优秀传统的基础上进步的。在包装设计中,将我国的传统文化与现代进行融和,会增加产品的文化底蕴,无论是从实用性、审美性方面都更令人们容易接受。将传统书法、绘画、图案等元素应用于现代包装,是对传统文化的创新发展。
The relationship between tradition and modernity has always been a hot topic. Tradition and modernity are not completely contradictory and totally isolated in two aspects. Modernization should be advanced on the basis of excellent tradition. In packaging design, the integration of our traditional culture and the modern will increase the cultural heritage of the product, making it more acceptable both in practicality and aesthetic taste. The traditional calligraphy, painting, patterns and other elements used in modern packaging, is the traditional culture of innovation and development.