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去年9月,我以访问学者身份到美国密苏里大学新闻学院开展为期一年的访学,主要关注美国的新媒体研究及发展动向,其中手机视频业务是我想重点考察的对象。在出国前,我订阅了上海东方龙的手机电视,他们提供的经过重新剪辑并打包的电视节目片段是我最喜欢的服务。作为手机业务市场相对成熟和发达的美国,他们对这块小小的屏幕有怎样独到的创意,开发出哪些手机视频产品,又呈现出怎样的发展态势呢?
In September last year, as a visiting scholar, I went to the University of Missouri School of Journalism for a one-year visit. I mainly focused on the research and development of new media in the United States. Among them, the mobile video business was the one I would like to focus on. Before I went abroad, I subscribed to Shanghai Oriental Dragon’s mobile TV. The re-edited and packaged TV shows they provided were my favorite service. As the mobile phone business market is relatively mature and developed in the United States, what are their unique ideas on this small screen, what mobile phone video products are developed, and what kind of development trend is presented?