论文部分内容阅读
4月3日,中国商业联合会、中华全国商业信息中心在京举行了“全国大型零售企业二○○四年度主要经济指标及主要商品销售情况信息发布会”,会上发布了2004年大型零售企业经营情况及国内消费品市场70种商品的品牌监测结果。从各类商品的销售情况看,知名品牌占据大部分市场份额,国产品牌仍是消费中的热点,品牌之间的竞争更趋激烈。知名品牌占据市场主导地位。
On April 3, the China Business Federation and All-China Business Information Center held a press conference on the major economic indicators and sales of major commodities of large-scale retail enterprises in 2004 in Beijing. At the conference, the 2004 large-scale retail enterprises Business conditions and the brand monitoring results of 70 kinds of commodities in the domestic consumer goods market. Judging from the sales of various types of goods, well-known brands account for the majority of market share. Domestic brands are still the hot spots in consumption, and the competition among brands is becoming fiercer. Well-known brands dominate the market.