我国中小型企业网络营销策略

• 作 者: 张琳
• 机 构: 青岛理工大学琴岛学院,
• 出 处: 环球市场信息导报
• 发表日期: 2017年30期
• 关键词: 中小型企业 网络营销策略 网络营销方式 电子商务平台 营销领域 基础力量 储备人才 营销人才 营销知识 营销团队

随着互联网的应用普及,网络营销为中小型企业的发展提供了新的方向,也成为了中小型企业发展的必然趋势。但是由于某些外部因素的影响,使中小型企业的网络营销没有达到理想的效果。本文论述了我国中小型企业开展网络营销时面临的机遇与挑战,以及网络营销实施过程中出现的问题以及相应策略。

With the popularization of internet application, internet marketing has provided a new direction for the development of small and medium-sized enterprises and has also become an inevitable trend for the development of small and medium-sized enterprises. However, the impact of some external factors, so that small and medium-sized enterprises do not achieve the desired effect of network marketing. This article discusses the opportunities and challenges faced by small and medium-sized enterprises when they carry out network marketing, as well as the problems that arise during the implementation of network marketing and corresponding strategies.