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2004年,中国零售业即将全面放开准入门槛,连锁百强企业将率先接受外资更大规模进入的全方位的市场竞争考验。压力和机遇同时存在。营销战略是解决零售企业发展方向和经营措施的重大决策。“胜算”与“败鉴”,营销战略是关键。不重视营销战略的决策,是要吃败仗的。当前,连锁零售企业的领头羊更应该思考五大营销战略。
In 2004, China’s retail industry will soon be fully liberalized access threshold, the top 100 chain enterprises will be the first to accept a larger-scale foreign market access to a full range of market competition test. Stress and opportunity exist. Marketing strategy is to solve the retail business development direction and major business decisions. “Wins” and “defeat Kam”, marketing strategy is the key. Do not pay attention to the marketing strategy of the decision is to defeat. Currently, the leader of the retail chain should think about five marketing strategies.