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“要赢得明天,企业不能靠与对手竞争,而是要开创‘蓝海’,即蕴涵庞大需求的新市场空间,以走上增长之路。这种被称之为‘价值创新’的战略行动能够创造价值的飞跃,使企业彻底甩开竞争对手,并将新的需求释放出来。”按照最近流行的《蓝海战略》里说的,中国手机行业大概是最需要寻找“蓝海”的行业了。但是,中国手机市场的蓝海究竟在什么地方?
“To win tomorrow, companies can not compete with their rivals, but to create a” blue ocean, “a new market space with huge demand, to embark on the path of growth, a strategy called” value innovation. “ Create a leap in value that allows companies to shake off competitors completely and release new demands. ”According to the recently popular Blue Ocean Strategy, China’s mobile phone industry is probably the industry most in need of finding“ blue ocean. ” However, what is the blue ocean in China’s mobile phone market?