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也许只有在时尚领域,“缪斯”一词还保持着一定的有效性。人们欣然接受时尚生产中缪斯与商品之间相互消费的关系。而品牌的推广往往也需要借助于这些缪斯的形象吸引更多消费者的认同。时尚界的缪斯还有另外一个名字,叫做“It Girl”。各种各样的It Girl是时尚品牌推广中重要的筹码,她们有的是演艺明星,有的是KOL、网红、富二代、星二代。不久以前,上海时尚界见证了一个最新It Girl的爆发,她就是在古驰举办的当代艺术展的开幕派对上献唱的窦靖童。这是一个很成功的时尚品牌推广案例,把与艺术的跨界
Perhaps only in the field of fashion, “Muse ” also maintained a certain validity. People readily accept the relationship between the muse and the consumption of goods in fashion. The promotion of the brand often also need to help with the image of these muses to attract more consumers agree. The fashion muse has another name, called “It Girl”. A variety of It Girl fashion brand promotion is an important bargaining chip, some of them actress, some are KOL, red net, rich second generation, second generation star. Not long ago, the Shanghai fashion industry witnessed the outbreak of the latest It Girl. She is Dou Jing Tong who sang at the opening ceremony of the Gucci Contemporary Art Exhibition. This is a very successful case of fashion brand promotion, the art and the cross-border