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传统电视广告发展放缓,互联网广告发展异常迅猛中国传媒市场化的逐步深入,媒体经营的生态环境发生了深刻的变化,在新的政策形势及竞争环境下,电视媒体全面调整经营对策,电视广告经营成败关系着电视媒体的生存,快速裂变的传媒市场需要进行战略及策略的双重思考,因此,广告营销的精髓正在向电视广告
The slowdown in the development of traditional television advertisements and the unusually rapid development of Internet advertising The gradual deepening of the marketization of the media in China has brought about profound changes in the ecological environment of media businesses. Under the new policy situation and competition environment, the television media comprehensively adjusted its management strategies and television commercials Business success or failure is related to the survival of the television media, the fast-moving fission media market requires a double thinking of strategy and strategy, therefore, the essence of advertising marketing is to television advertising