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特邀主持人:谭先生的分析,对于管理者思考和解决如何保持区域强势品牌的地位非常有参考价值。优势的建立可能来自于企业所获得的资源或者企业的核心能力,而谭先生向我们指出了对于区域强势品牌来说,通过核心能力的建设获得优势有些远水解不了近渴,最有效的做法就是发掘各种优势资源,包括品牌资源、政府资源、媒体资源、文化和情感资源、渠道资源等等,把优势的资源转化为市场的优势,从而称霸一方。
Invited host: Mr. Tan's analysis, for managers to think about and solve how to maintain the status of a strong regional brand is very valuable. The advantages of the establishment may come from the resources obtained by the business or the core competencies of the enterprise, and Mr. Tan pointed out to us that for the regional strong brands, the advantages gained by the construction of core competencies can not be far-reaching solutions. The most effective way is Explore all the advantages of resources, including brand resources, government resources, media resources, cultural and emotional resources, channel resources, etc., the advantages of resources into the advantages of the market, so dominate.