如何增强企业形象的自我传播意识

• 作 者: 任立东 唐国忠
• 出 处: 中国经济快讯
• 发表日期: 2002年14期
• 关键词: 企业形象 自我传播 基本经济单位 自我形象 开发系统 战略管理 企业行为 独立核算 经济活动 形象塑造

企业是社会的基本经济单位,它独立经营、独立核算,并为国家和社会作出独有的贡献。从社会学的角度看,在某种程度上,某些现代化企业,往往自身形成了一个“小社会”。但是,在现代社会条件下,这个“小社会”与传统的自给自足的封闭的小农经济社会完全不同,它是一个动态的开发系统,它更容易受到环境的影响,更容易受到各种社会牵引力的影响。正因为如此,自我形象的传播对于企业的生存与发展更具

The enterprise is the basic economic unit of society. It operates independently and independently, and makes unique contributions to the country and society. From the sociological point of view, to some extent, some modern enterprises often form a “small society” on their own. However, under the conditions of modern society, this “small society” is completely different from the traditional self-sufficient closed peasant economy and society. It is a dynamic development system. It is more susceptible to environmental impact and is more vulnerable to various The impact of social traction. Because of this, the spread of self-image is more effective for the survival and development of the company.