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前些时日,乍一听说扬州亚星客车股份有限公司(以下简称扬州亚星)要同时参加苏州客车展和上海客车展,颇觉有些惊讶。即使对于“一通三龙”这样的一线客车企业来说,连续参加两个展览会,所耗费的人力、财力、物力都值得其三思而行,更何况是一个刚刚开始“复苏”的老牌客车企业。惊讶之余,参展一事也令笔者重新审视了亚星的发展轨迹和策略。细心的人们可能会注意到,扬州亚星在2007年除了参加过北京国际商用车展之外,一整年几乎都没有什么大的举动和“动静”。然而,扬州亚星今年初发布的
A few days ago, at first heard Yangzhou Yaxing Bus Co., Ltd. (hereinafter referred to as Yangzhou Yaxing) to participate in the Suzhou Bus Show and Shanghai Bus Show, quite feel a little surprised. Even for first-tier bus companies such as the “One Pass and Three Dragons,” it is worth considering the manpower, financial resources and material resources of two consecutive exhibitions, not to mention one that has just begun to “recover” Of the old bus company. Surprisingly, the exhibition also made the author review the Yaxing development trajectory and strategy. Careful people may notice that in addition to participating in the Beijing International Commercial Auto Show in 2007, Yaxing Yangzhou almost did not have a big move and “movement” throughout the year. However, Yangzhou Yaxing released earlier this year