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创意思维对商业广告具有很强的引导性,具体体现在插画元素排列引导、插画构思过程引导以及插画设计方式引导上。而商业广告在视觉上会对消费者形成引导性,逐步吸引消费者关注商品,提高兴趣,激起消费者的购买欲。由此不难看出,创意思维对商业广告设计具有引导性,这种引导性是借助视觉化的表现方式来实现的。本文在具体叙述过程中将分别从情感引导、视觉引导以及商业价值引导三处入手,就创意思维对商业广告的引导性进行具体的分析研究。
Creative thinking of commercial advertising has a strong lead, embodied in the illustration elements arranged guide, illustrator guide the process of thinking and illustration design on the guide. The commercial advertising in the visual form of consumer guidance, and gradually attract consumers to focus on products, increase interest, arouse the desire of consumers. From this it is not difficult to see that creative thinking has a guiding role in the design of commercial advertisements. This guiding principle is achieved through visual means of expression. In the process of concrete narration, this article will start from the three aspects of emotional guidance, visual guidance and commercial value guidance, and conduct a concrete analysis and research on the guidance of creative thinking to commercial advertisements.