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2014年,上海广播将迎来65周年华诞,这家与新中国同岁的广播媒体在经过65年岁月的积淀后重新焕发出照人的青春光彩。2013年,上海广播的广告总量继续增长,达到近6亿元。整体收听市场份额牢牢地占据上海市场的92-93%。这家年过花甲的传统媒体在新媒体的夹击中毫不示弱,并做到逆势上扬,令人钦佩。它既具备成熟稳健的外在,又保有一颗活力四射的青春内核。
In 2014, Shanghai Radio will celebrate the 65th anniversary of its birth. The 65-year-long broadcast media of the same age as New China rekindled its youthful glory. In 2013, the total number of advertisements broadcast by Shanghai Radio continued to grow, reaching nearly 600 million yuan. The overall listening market share firmly occupy the Shanghai market 92-93%. It is admirable that the traditional media of this year’s beauties have shown no sign of weakness in the attack on new media. It not only has a mature and robust external, but also retain a vibrant youth nucleus.