我国广告审查相关法律制度浅析

• 作 者: 周净
• 机 构: 西南交通大学人文学院,
• 出 处: 法制与社会
• 发表日期: 2009年08期
• 关键词: 广告 审查 法律制度

广告主、广告经营者和广告发布者为牟取非法利益而在广告中采用欺诈性的手段,对商品或服务的主要内容作不真实的或引人误解的表示,导致或足以导致消费者对其产品产生高期望值,从而作出错误判断。本文指出广告审查作为杜绝虚假广告最为重要的一环,应做到明确广告审查内容、集中广告审查主体,完善相关法律责任等,发挥其应有作用,有效遏制虚假广告的发布。

Advertisers, advertising managers and advertisers fraudulently use advertising in the interests of unlawful interests to make untrue or misleading representations of the main content of goods or services that result in or are sufficient to cause consumers Products produce high expectations, making mistakes. This article points out that as the most important part of eliminating false advertising, advertisement review should make it clear that the contents of advertisement review, focus the main body of advertisement review, and improve relevant legal responsibilities, play its due role and effectively curb the publication of false advertisements.