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品牌文化在营销占有十分重要的地位,而国画商业作为一种文化产业,建立出特有的品牌文化就显得尤其重要。品牌文化是一个品牌的核心价值观的体现,是给消费者的直观印象。本文就国画商业的品牌文化进行一个分析,以便于对国画行业的品牌文化建设提供向导。
Brand culture occupies a very important position in marketing, while the traditional Chinese painting business as a cultural industry, to establish a unique brand culture is particularly important. Brand culture is a manifestation of the core values of the brand, is to give consumers a visual impression. This article analyzes the brand culture of traditional Chinese painting in order to provide guidance for the brand culture construction of Chinese painting industry.