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企业文化是企业的灵魂,优秀的企业必有优秀的企业文化。以国际经济技术合作业务为主体的外向型企业,其文化特质将带给社会以深刻影响,其外宣工作也会对企业文化建设发挥重要作用。结合中国江苏国际经济技术合作集团有限公司近年来注重企业文化建设、结合实际拓展外宣渠道、提升企业知名度与美誉度的实践与探索,指出建设企业文化推动外宣工作,可提升企业核心竞争力,促进企业健康可持续发展。
Corporate culture is the soul of enterprises, excellent enterprises must have excellent corporate culture. The export-oriented enterprises that take international economic and technological cooperation as their mainstay will have a profound impact on society through their cultural traits. Their outreach efforts will also play an important role in the building of enterprise culture. In combination with the practice and exploration of China Jiangsu International Economic and Technical Cooperation Group Co., Ltd. focusing on corporate culture construction in recent years and in combination with actual expansion of outreach channels to enhance corporate reputation and reputation, it is pointed out that building enterprise culture and promoting outreach work can enhance the core competitiveness of enterprises , Promote healthy and sustainable development of enterprises.