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在创立蓓体施黛之前,戚勇已经在化妆品行业浸淫了十余年,从基层的采购员干起的他一直做到了上海正大日化总经理,而这些经历也为他的创业提供了灵感来源。“我知道个人护理产品高增长性,我在中国做的业务是给屈臣氏做贴牌生意的,当时就发现个人护理品类别流转的订单和销售额很惊人。我自己做一个单一品牌,这需要大量资金累积和宣传,而假若做一个连锁店只需要单店盈利以及品牌塑造,这就是我的强项,所以我就决定做一个升级版的屈臣氏。”在三四线城市走高端路线2008年,拿着和朋友们凑集的资金,戚勇开了第一家店面,这家店不在京沪广深,也不在杭州和南京等省会城市,而是在三线城市——洛阳。对于为什么选择三四线城市,戚勇有着自己的商业逻辑。“第一,在上海以我们财力来讲,是
Before the establishment of Bei Body Dai, Qi Yong has been immersed in the cosmetics industry for more than ten years, from the grassroots procurement staff he has been doing the Shanghai GM general manager, and these experiences also provided for his start-up Inspiration source. ”I know the personal growth of high-growth personal care products, my business in China is to Watson do OEM business, then found personal care category flow of orders and sales is staggering. I make a single brand, which Need a lot of money to accumulate and publicity, and if a chain stores only need a single store profitability and brand building, this is my strength, so I decided to make an upgraded version of Watson. “In the third and fourth tier cities to go the high road 2008 , Holding the funds gathered with friends, Qi Yong opened the first store, this store is not Beijing-Shanghai-Guangzhou, Shenzhen and Nanjing are not the capital city, but in the third-tier cities - Luoyang. For why choose third and fourth tier cities, Qi Yong has its own business logic. ”First, in Shanghai, in our financial means, yes