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凭借对互联网营销早早介入的先发优势,凭着丰谷酒业团队对移动互联网的深入理解和积累的操作经验,丰谷酒业在民酒化道路上越来越有感觉,并开始了加速奔跑。自从名酒集体价格上“猛回头”之后,中国白酒业便掀起了“民酒化”之路。从2014年的年终数据来看,但凡及时调整、调整到位的名酒们,基本都能保住销量地位。而有着主场之利的传统“大众名酒”们,在这场“民酒化”战役的第一阶段里,其战果又如何?
With the first-mover advantage of early intervention in Internet marketing, with the deep understanding and accumulated operational experience of Fung Valley wine team on the mobile Internet, Fung Valley Winery has become more and more aware of Minamata and has started to speed up running . Since the collective price of famous wines, “Meng Toushui”, the Chinese liquor industry has set off a “civilized” approach. From the year-end data of 2014, all the famous wines adjusted and adjusted in time can basically retain their sales status. And have the home of the traditional “popular name wine ”, in this “civilized” campaign in the first phase, its success?