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社会影响力是个人由于社会地位、社会联系以及社会财富等因素,改变他人思想或行为的能力.研究社会影响力,特别是在大规模社会网络数据上对人与人之间的影响力进行建模与度量,对于社交应用中的商品推广、好友推荐、专家发现以及用户行为预测等都具有非常重要的意义,对于虚拟商业市场以及国家舆情监控等都具有重要的促进作用.从计算学的观点来看,社会影响力的研究包括:社会影响力检测、建模、度量以及应用等方面.本文主要从这几个方面介绍国内外的最新研究成果,并展望未来可能的研究方向.
Social influence is the ability of an individual to change the thinking or behavior of others due to factors such as social status, social connections, and social wealth, etc. To study social influence, especially the influence of people on a large-scale social network Model and measure are very important for promotion of social products, recommendation of friends, expert discovery and prediction of user behavior, which play an important role in the promotion of virtual commercial market and national public opinion monitoring. From the perspective of social impact research, this paper includes the following aspects: social influence detection, modeling, measurement and application, etc. This article mainly introduces the latest research results at home and abroad from these aspects and looks forward to the possible research directions in the future.