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香格里拉成为世界性的旅游品牌源于其旅游目的地形象的强大吸引力,在当今旅游大发展的背景下,具有极高的旅游市场需求。本文就香格里拉旅游资源的品牌形象进行分析。
Shangri-La has become a worldwide tourism brand because of the strong attraction of its tourist destination image. In the context of the great development of tourism today, Shangri-La has a very high demand for the tourism market. This article analyzes the brand image of Shangri-La’s tourism resources.