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现代商战愈演愈烈,使得营销策略层出不穷。独特的营销策略无疑是商家占领市场的重要保证。美国市场上曾出现过一种注册为“芭比”的布娃娃,每只售价仅10美元95美分。但就是这个价格低廉的布娃娃,竟被许多父母称为“会吃美金”的儿童玩具。 一天,父亲把物美价廉的芭比娃娃买下作为生日礼物送给女儿后,没过多久女儿便要求为芭比买新衣服,原来女儿发现了附在包装盒里的商品供应单,提醒父亲应为芭比买新衣服。当父亲又去那家商店为女儿给芭比买回了碧波系列装后,女儿又得到商店的提示应给芭比找朋友,父亲不得不又买了另外一个凯思娃娃给女儿,如此反复,直到为芭比举行婚礼,父亲共开销上百美元。
The intensification of modern business war, making an endless stream of marketing strategies. Unique marketing strategy is undoubtedly an important guarantee for businesses to occupy the market. There have been on the US market a doll registered as a “Barbie” at a price of just US $ 10 for 95 cents. But it is this cheap rag doll, actually many parents called “will eat dollars” children's toys. One day after her father bought the cheap Barbie doll as a birthday present for her daughter, she did not ask her daughter to buy the new clothes for a long time. The daughter found the supply list attached to the box and reminded her that Barbie to buy new clothes. When his father went to the store for her daughter to buy the Bibi Bibo series installed, the daughter got the store tips Barbie should be to find friends, his father had to buy another one to the daughter of the Kesi dolls, so repeated until Barbie held a wedding, his father a total cost of hundreds of dollars.