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网络的出现,以其信息传播的多媒体形式,以其即时、海量、互动、聚集等多种优势,引发了舆论传播的革命。迅猛发展的新媒体给纸媒带来严峻挑战,怎样突围成为业界的热门话题。其实,在电视出现并成为强势媒体后,纸媒曾遇到类似窘境。当时业界讨论认为,纸媒优势在于“深刻”。时至今日,网媒的传播特性使纸媒的“深刻”优势更加凸显。学者李希光认
The advent of the Internet, with its multi-media form of information dissemination, has triggered a revolution in the dissemination of public opinion with its advantages of instantaneous, massive, interactive and aggregated. The rapid development of new media to paper media to bring harsh challenges, how to break into a hot topic in the industry. In fact, after the television appeared and became a strong media, the paper media had encountered a similar dilemma. At that time, the discussion in the industry believed that the advantage of paper media lies in its “profoundness.” Today, the spread of the network media media paper “deep ” advantage even more prominent. Scholar Li Xiguang recognized