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我国报业自有竞争以来,各级党报始终是各种传媒的主流和核心。它的权威性、指导性和舆论导向作用,是包括其它报纸在内的各种传媒所无可替代的。党报具有哪些优势呢?地位优势———在新闻宣传中的主渠道作用;信誉优势———在人民群众中享有很高的声誉;资源优势———拥有支持报业长足发展的实力和物业基础。党报要在报业竞争中获胜,必须锐意改革,开拓创新。首先是要有一个好的办报思路,保持“领唱”地位;其次是调整读者定位,拓展功能,增强实用性;三是坚持新闻报道创新,提高新闻报道水平;四是抓紧管理体制创新,改革用人制度。
Since the press competition in our country, the party newspapers at all levels have always been the mainstream and core of various media. Its authority, direction and media-oriented role are irreplaceable for all kinds of media, including other newspapers. What are the advantages of the party newspaper? Position advantage --- in the news propaganda of the main channel role; reputation advantage --- in the people enjoy a high reputation; resource advantage --- have to support the rapid development of press strength and property basis. In order to win the newspaper competition, the party newspaper must be determined to reform and blaze new trails. The first is to have a good idea of handling newspapers and keep the status of “lead singer”; the second is to adjust the reader’s position, expand functions and enhance practicality; third, insist on innovation of news reports and improve the level of news reports; fourth, pay close attention to management innovation and reform Employing system.