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在市场经济日益普泛化、全面化的今天,中国电影也逐渐产业化,从昔日单一的政治宣传工具、艺术产品身份中挣脱出来,步人自我造血、健康发展的正常轨道,尽管路途依然会漫长而坎坷。 近年来,民营资本注入了电影界,投资数目占中国电影投资总额的1/3多。小公司以灵活机动的制作营销策略,推出了一批批名利双收的影片,为民营电影企业树立了形象,为影视圈带来了无限的生机和活力,也给国营制片厂带来了强大的竞争压力。“船小好掉头”,以北京紫禁城、华谊兄弟、北大华亿、
Today, as the market economy becomes increasingly widespread and comprehensive, Chinese films are gradually industrialized, freeing themselves from the past single political propaganda tools and artistic product identities and marching forward to the normal track of self-development and healthy development, although the road will still be Long and bumpy. In recent years, private capital has been injected into the movie industry, accounting for more than a third of the total investment in Chinese film. Small companies to create a flexible marketing strategy, launched a batch of fame and fortune films, for the private film business set an image for the film and television shows has brought endless vitality and vitality, but also to state-owned studio brought Strong competitive pressure. “Boat small U-turn” to Beijing Forbidden City, Huayi Brothers, Peking University,