论文部分内容阅读
为更好地反映当前中国公共关系服务市场的发展状况,研究公共关系产业的发展趋势,推动公共关系行业的可持续发展,2006年1月20日至2月20日,中国国际公共关系协会(CIPRA)进行了2005年度行业调查活动。调查活动采用问卷与访谈相结合的形式对中国公共关系服务市场进行抽样调查。本次调查对象仅限于中国大陆境内的专业机构和业务(只限于公共关系服务),调查内容包括专业机构经营情况、业务发展和行业评价等三个方面,抽样调查样本共60个(京沪穗三地的公共关系公司,主要来自CIPRA单位会员)。本次调查发送问卷60份并在中国公关网发布调查问卷,共收回有效问卷51份,反馈率85%。我们对问卷和访谈所取得的数据进行了科学统计,并依据行业经验进行核实和分析,最后形成本次调查报告。
In order to better reflect the current development of China’s public relations service market, research the development trend of public relations industry and promote the sustainable development of public relations industry, from January 20 to February 20, 2006, the China International Public Relations Association ( CIPRA) conducted its 2005 annual industry survey. The survey conducted a sample survey of China’s public relations service market using a combination of questionnaires and interviews. The survey is limited to professional institutions and businesses in Mainland China (public relations services only). The survey includes the operation of professional institutions, business development and industry evaluation. There are 60 sample survey samples The three public relations companies, mainly from CIPRA unit members). The survey sent 60 questionnaires and questionnaires published in China PR, received a total of 51 valid questionnaires, the feedback rate of 85%. We conducted scientific statistics on the data obtained from the questionnaires and interviews and verified and analyzed them according to the industry experience. Finally, we formed this investigation report.