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SWOT是战略管理学领域的一种分析方法,也叫态势分析,最早由美国旧金山大学的管理学教授Weihrich于20世纪80年代初提出,是将与研究对象密切相关的各种主要内部优势
SWOT is an analytical method in the field of strategic management. It is also called situation analysis. It was first proposed by Weihrich, a professor of management studies at the University of San Francisco in the early 1980s, to give various major internal advantages closely related to the research object