搜索引擎营销电信企业营销的新渠道

• 作 者: 彭胜君 高丛
• 机 构: 北京邮电大学经济管理学院,
• 出 处: 通信企业管理
• 发表日期: 2009年07期

搜索引擎营销即利用人们对搜索引擎的依赖和使用习惯,在其检索信息时,尽可能地将营销信息传递给目标客户。由于具有精准性和经济性,搜索引擎营销越来越受到企业的重视。与其他营销渠道与营销方式相比,搜索引擎营销在性价比、广告效果、针对性、可控性和消费者互动等方面具有明显优势。因此,对电信企业而言,搜索引擎营销是极具商业价值的新的营销渠道和营销方式。

Search Engine Marketing is the use of people’s reliance on search engines and usage habits, as they retrieve information, marketing information as much as possible to target customers. Due to its accuracy and economy, search engine marketing is getting more and more attention from enterprises. Compared with other marketing channels and marketing methods, search engine marketing has obvious advantages in cost performance, advertising effectiveness, pertinence, controllability and consumer interaction. Therefore, for telecom companies, search engine marketing is a new commercial channel of marketing channels and marketing.