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对许多中国人来说,中华老字号是一个永远也不想醒来的梦。然而,在经历了王麻子破产之后。这个梦终于等到了醒来的一天。 由中华全国商业信息中心顾问张之君担任总编的中华老字号丛书中,共收集了全国各地近2000家老字号企业,生产经营有一定规模、效益好的占10％;几十年来保持原状的占70％;长期亏损,面临倒闭、破产的占20％。由此看来,老字号即使幸存下来也大多步履蹒跚。中国商业联合会副会长姜明的看法是,老字号在新形势下面临“三老”难题:产品结构老,以前卖布料.现在还卖布料,可消费者的消费习
For many Chinese, the old Chinese are a dream they never want to wake up. However, after Wang Mazi bankruptcy. The dream finally waited for a wake up day. A total of nearly 2,000 old and time-honored enterprises from all over the country were collected by the editor-in-chief of China National Commercial Information Center Zhang Zhijun. A total of 2,000 old and well-established enterprises in all parts of the country have a certain scale of production and management and a good 10% benefit. Over the past few decades, 70% ; Long-term losses, facing bankruptcy, bankruptcy accounted for 20%. Seen in this light, old names are mostly faltering even if they survive. Jiang Ming, vice president of the China Chamber of Commerce, believes that the old name faces the “three old” problems in the new situation: the old product structure and the previous sale of cloth, and the sale of cloth and consumer spending habits