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搜索引擎是互联网最广泛的应用之一,对搜索引擎优化策略进行评价,对企业开展该项工作有着重要的指导意义。从信息生态的角度展开该领域的研究,有助于判断网站搜索引擎优化的稳定性和持续发展能力。该研究从信息生态的视角,利用层次分析法,构建了搜索引擎优化策略的评价指标体系,并采用模糊综合评价的方法,对华为在线商城进行了实证研究。从研究结果来看,该文构建的评价指标体系具有较强的可操作性和较高的实践应用价值,能够较好地判断网站搜索引擎优化的生态性,也为信息生态系统的研究提供了新的视角。
Search engine is one of the most widely used Internet applications. The evaluation of search engine optimization strategy has an important guiding significance for enterprises to carry out this work. From the perspective of information ecology, research in this field can help determine the stability and sustainability of website search engine optimization. From the perspective of information ecology, this research constructs the evaluation index system of search engine optimization strategy by using analytic hierarchy process, and conducts an empirical research on Huawei Online Mall by fuzzy comprehensive evaluation. Judging from the research results, the evaluation index system constructed by this paper has strong maneuverability and high practical value, which can judge the ecology of website search engine optimization well, and also provide the research of information ecosystem New perspective