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融合、创新是当今传统媒体发展中不能回避的任务,城市广播媒体虽然看似受到移动互联网的冲击较小,其实同样面临生存发展的课题。本文尝试通过郑州电台在应对竞争中的实践,梳理出创新融合的路径,供同行参考。
Integration and innovation are the unavoidable tasks in the development of traditional media today. Although urban broadcasting media seem to be less impacted by the mobile Internet, they are actually facing the same issue of survival and development. This article tries to sort out the path of innovation fusion through the practice of Zhengzhou radio station in response to the competition for peer reference.