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当前,作为朝阳产业的假日旅游经济在国民生产总值中所占比重越来越大,其对于旅游地经济的发展,形象的提升等都具有着举足轻重的作用。本文从假日旅游经济的产生入手,深入分析并指出了假日旅游高峰期来临时所引起的环境、交通、住宿和服务等诸多方面的问题,在此基础上从旅游模式的转变、旅游市场信息网络的健全、旅游产品的合理开发及旅游者自身素养的提高等方面提出了具体可行的可持续发展战略措施。
At present, the holiday tourism economy as a rising industry occupies more and more of the GNP, which plays an important role in the economic development and image enhancement of tourism destinations. This article begins with the birth of holiday tourism economy, deeply analyzes and points out many issues such as environment, transportation, accommodation and service caused by the advent of holiday travel peak. On the basis of this, this paper analyzes the change of tourism mode, tourism market information network The sound development of tourism products and the improvement of tourists’ own literacy, put forward concrete and feasible strategic measures for sustainable development.