论文部分内容阅读
媒介融合作为一种新的媒介生态发展趋势,对全民阅读推广工作将产生深刻影响。高校图书馆作为阅读推广的主阵地之一,只有顺应媒介融合的发展趋势,才能更好地推动书香社会、书香校园的建设。文章介绍了媒介融合的内涵与特征,以及媒介融合环境下高校读者的新特点,在此基础上提出了媒介融合背景下高校阅读推广的策略。
As a new trend of media ecological development, media convergence will have a profound impact on the promotion of universal reading. As one of the main positions for reading promotion, university library can better promote the construction of scholarly society and scholarly campus only by conforming to the development trend of media convergence. This paper introduces the connotation and characteristics of media convergence and the new characteristics of college readers under the media convergence environment. Based on this, it puts forward the strategy of college reading promotion under the background of media convergence.