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随着经济全球化的不断深入,我国国际地位的不断提升,对外传播变得愈发重要。在这样的时代背景下,我国英语电视节目肩负着对外传播的重要使命,如何更好地实现英语电视节目的对外传播,让世界能够更全面地了解中国,成为对外传播领域的重要课题。本文立足于此,分析了我国英语电视节目的功能,并在此基础上阐述了我国英语电视传播的现状和存在的问题,最后对优化传播策略进行了研究。
With the deepening of economic globalization, the continuous improvement of China’s international status and its spread to foreign countries have become increasingly important. Against this background, the English television program in our country shoulders the important mission of external communication and how to better communicate the spread of English-language television programs so that the world can understand China more fully and become an important issue in the field of external communication. Based on this, this article analyzes the function of English TV programs in our country, and on this basis elaborates the status quo and existing problems of English TV broadcasting in our country. Finally, it studies the optimization of communication strategies.