“眼光,要永远盯住新的目标!”——记上海市优秀厂长徐扣荣

• 作 者: 金瑞麒
• 出 处: 上海企业
• 发表日期: 1985年09期
• 关键词: 集体所有制 产品质量 三角 企业素质 华丰 市场竞争 企业现代化管理 用户意见 企业整顿 职工素质

上海市华丰电器总厂是一家县属集体所有制的企业,专业生产吊扇已有20多年历史,现有职工700多人。1971年,年仅23岁的徐扣荣担任了该厂厂长。当时由于企业素质较差,技术力量薄弱,产品质量不稳定,在激烈的市场竞争下,该厂生产的“三角牌”吊扇,一度销售困难,面临被淘汰的危险。

Shanghai Huafeng Electric Appliance Factory is a county collective ownership enterprise that specializes in the production of ceiling fans for more than 20 years and has more than 700 employees. In 1971, Xu Kuirong, who was only 23 years old, was the director of the plant. At that time, due to the poor quality of the company, weak technical strength, and unstable product quality, under the fierce market competition, the “triangular brand” ceiling fan produced by the factory was once difficult to sell and was in danger of being eliminated.