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实效传播,是这个行业永恒的话题。作为行业的一分子,长期在前线冲锋突围,思考和总结中,渐渐有了一些感悟。当把它们记录下来,就形成了一个关于“实效传播”的系列话题。以下是个人观点,仅供参考。面对传统传播时代的远去,我们应作何思考在广告这个行业工作了十多个年头的人相信
Effective dissemination, is the eternal topic in this industry. As a part of the industry, long-term front-line assault breakthrough, thinking and summary, and gradually have some insights. When they are recorded, it forms a series of topics on “effective communication.” The following is a personal opinion, for reference purposes only. In the face of the traditional era of communication, how should we think in the advertising industry for more than 10 years who believe