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本论文为郑州大学2013年研究生暑期创新实践项目的研究成果之一,通过对国内外“创意提升区域形象”的现状分析,提出从郑州市旅游产品入手的“用艺术创新推动郑州旅游形象的提升”的创新实践。经过项目成员实地考察调研得出郑州旅游形象提升的创新点,深入的了解分析了用艺术创新改进现有城市形象的具体方法,并从宣传产物及宣传模式的革新中得到及时的成效与反馈。希望此项目的成功运行能给郑州旅游产品的开发来合理的借鉴,最终使之成为运用于城市各领域的可持续发展产业。
This paper is one of the research results of Zhengzhou University Graduate Summer Innovation Project in 2013. By analyzing the status quo of “creatively enhancing regional image” both at home and abroad, this paper puts forward that the promotion of Zhengzhou tourism Image Enhancement "innovative practice. After field investigation and study, project members came up with innovations in tourism image promotion in Zhengzhou. They also made an in-depth analysis and analysis of specific ways to improve the existing city image with artistic innovation, and obtained timely results and feedback from the reform of propaganda products and propaganda modes. Hope that the successful operation of this project can give a reasonable reference to the development of tourism products in Zhengzhou and eventually make it a sustainable development industry that is applied to all areas of the city.