析国际视野下中国电影的跨文化传播途径

• 作 者: 范安祺 范惠闵
• 机 构: 浙江工业大学人文学院,浙江电视台,
• 出 处: 大家
• 发表日期: 2012年18期
• 关键词: 跨文化传播 中国电影 好莱坞电影 国际传播 文化形象 传播时代 文化策略 传播载体 主旋律电影 世界电影

随着世界文化的不断发展和融合,文化传播表现出来的单向特点随着世界的全球化越来越明显,这一方面忽视了双向性的诉求,另一方面也使得民族文化的独立性受到一定程度的影响。承担着民族国家的历史重任的是作为中国文化形象的传播载体的中国电影,它既要传播时代的、民族的文化精神,还要树立国际传播视野中的现代“中国形象”。本文在分析跨文化传播意义的基础上,就中国电影的跨文化传播策略进行了深入的探讨。

With the continuous development and integration of world culture, the one-way features of cultural communication have become more and more obvious as the globalization of the world becomes clear. On the one hand, it ignores the demand of two-wayness and on the other hand, A certain degree of impact. To undertake the historical mission of a nation-state is the Chinese film as a carrier of the dissemination of Chinese cultural images. It not only needs to spread the cultural spirit of the time and the nation, but also builds a modern “Chinese image” in the field of international communication. Based on the analysis of the significance of intercultural communication, this paper discusses in depth the intercultural communication strategies of Chinese films.