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宜家的成长轨迹折射了二次世界大战后跨国公司发展壮大的一般规律:遵循国际化战略的黄金律,在全球复制公司成功经验的同时兼顾公司文化的适应性
The growth trajectory of IKEA reflects the general law of the growth and development of transnational corporations after World War II: following the golden rule of international strategy, taking into account the company’s cultural adaptability