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随着老龄化人口和亚健康人数的增加,现代人对健康养生日益关注,中医绿色养生得到广泛认可,中医药的传播和发展迎来了更广阔的空间。亳州市拥有得天独厚的中医药养生文化资源,本文基于SWOT理论,对亳州市中医药养生文化借助新媒体传播的优势、劣势、机遇、威胁等方面进行综合分析,以期提出利用新媒体传播地方中医药养生文化的新思路。
With the increase of the aging population and the number of subhealthy people, the modern people are paying more and more attention to the health regimen. The green regimen of Chinese medicine is widely recognized, and the spread and development of Chinese medicine usher in a broader space. Based on the theory of SWOT, Bozhou City has a unique comprehensive analysis of the strengths, weaknesses, opportunities and threats posed by the new media of Chinese traditional medicine culture with a view to promoting the use of new media to spread local traditional Chinese medicine New ideas of health culture.